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Primo Quesada is the marketing head of Ramar Foods, the company that stole the food brands Magnolia and Pampanga’s Best from the Philippines. He is marketing himself as an “expert” in Filipino food, a claim that real Filipino food connoisseur find completely risible.

Filipinos and Filipino Americans are boycotting the products and activities of Ramar Foods, including the Filipino Food Movement (FFM), Orientex Lumpia, Magnolia Ice Cream, Magnolia Beef Tapa, Magnolia Hot Dogs, Magnolia Longanisa, Kusina ni Maria, Bestaste, Turo Turo Gourmet, and Manila Gold Calamansi.

Magnolia Ice Cream USA

Midtown LA has a sizable Filipino population. Apparently, many of them have been buying "Magnolia" ice cream at local stores, unaware that it is not the same as the Magnolia ice cream the Filipinos grew up with in the Philippines.

Here's the backstory of what has been dubbed the OMGpeke scandal in the Filipino American community.

Magnolia is an Asian ice-cream brand that was commercially established in the Philippines in 1925. It has belonged to the San Miguel company for most of its history.

In the 1970s, a completely unaffiliated Filipino American family in Northern California started marking their own ice-cream products with the "Magnolia" name in order to surf on the goodwill that the original Magnolia had developed among Filipinos from the old country.

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