Midtown LA has a sizable Filipino population. Apparently, many of them have been buying "Magnolia" ice cream at local stores, unaware that it is not the same as the Magnolia ice cream the Filipinos grew up with in the Philippines.
Here's the backstory of what has been dubbed the OMGpeke scandal in the Filipino American community.
Magnolia is an Asian ice-cream brand that was commercially established in the Philippines in 1925. It has belonged to the San Miguel company for most of its history.
In the 1970s, a completely unaffiliated Filipino American family in Northern California started marking their own ice-cream products with the "Magnolia" name in order to surf on the goodwill that the original Magnolia had developed among Filipinos from the old country.